Office Address

DAKONA, 14 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ

Phone Number

02921 690112

Email Address

[email protected]

Building Heritage

Premier Inn

Production Details

Whitbread was eager to highlight the construction and development of their new Oxford Greyfriars Premier Inn hotel on social media, showcasing one of their most significant hotel openings in 2021 in the heart of Oxford city centre. The hotel is a testament to Whitbread’s expertise in development and construction, and their property team’s ability to create long-term value for shareholders.

The development of the Oxford Greyfriars Premier Inn hotel was no small feat. Whitbread was determined to showcase its expertise in construction and development, and it entrusted DAKONA to capture the process and tell the story of the new hotel.

Over the course of two years, DAKONA conducted numerous drone flights to document the demolition of the old building and the progression of the new site as it stands today. Careful flight planning and obtaining necessary permissions were crucial in ensuring everything was above board.

Once the site was completed, we worked closely with Whitbread to craft a compelling narrative highlighting the hotel’s rich heritage and its positive impact on the Oxford community. We interviewed various stakeholders to gather insights, and spent two days filming them in prime locations throughout the hotel. We also incorporated stunning b-roll footage of Oxford to create a visually stunning video that we’re incredibly proud of.

None of this would have been possible without the invaluable support of Whitbread, who was a pleasure to work with throughout the entire process.

Discover more about Whitbread at whitbread.co.uk/property

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