Dynamo Cover was eager to create an advertising campaign that leveraged the popularity of their Managing Director, Alex Mills, a former ‘The Apprentice’ star. With the airing of ‘The Apprentice’ Series 15 on BBC, Dynamo Cover saw an opportunity to boost its online brand awareness by creating a promotional video that resonated with the show’s target audience.

To bring this vision to life, DAKONA conducted thorough market research to ensure that the video captured the style and tone of ‘The Apprentice’. This included utilising similar camera techniques, filming at London-like locations, and hiring a Rolls Royce and an Alan Sugar look-alike.

There were lots of pre-production elements that were planned leading up to the shoot, including:

1. Developing the concept: This involved coming up with the idea for the video, including what message we wanted to convey.

2. Writing the script: A script outlining the dialogue, making sure the script was clear, concise, and compelling.

3. Storyboarding: Outlining the visual elements of the video, such as shots, camera angles, and special effects.

4. Casting: Finding actors to appear in the video.

5. Scouting locations: Finding suitable locations to shoot the video, considering factors like lighting, London scenery, and accessibility.

Thanks to the team’s dedication and attention to detail, Dynamo Cover was thrilled with the final product.

To learn more about Dynamo Cover, visit dynamocover.com.