Office Address

DAKONA, 14 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ

Phone Number

02921 690112

Email Address

[email protected]

“The Apprentice”

Dynamo Cover

Production Details

Dynamo Cover was looking to develop an advertising campaign that capitalised on the success of their Managing Director, and previous ‘The Apprentice’ star Alex Mills. 

With ‘The Apprentice’ Series 15 broadcasting on BBC, it inspired Dynamo Cover to increase their online brand awareness through the creation of a promotional video that capitalises on the current demographic targeted by ‘The Apprentice’.

DAKONA conducted some market research to understand the style and tone of the video, and how we could replicate it to produce an awesome parody video. This included using similar camera techniques similar to The Apprentice, locations that felt similar to London, using a Rolls Royce, and hiring an Alan Sugar look-a-like!

We’re incredibly fortunate to have such an amazing client, and how rewarding it is to see a final product that they’re incredibly happy with.

Discover more about Dynamo Cover at

Let's talk.

Let’s have a chat about how we can help on your next project.


  • Animation
  • Branded Content
  • Explainer
  • Time Lapse
  • Documentary
  • Educational
  • Case Studies
  • Promotional
  • Corporate
  • Product
  • Social
  • Motion Graphics
  • TV Commercials
  • Event
  • Drone
  • Editing