Office Address

DAKONA, 14 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ

Phone Number

02921 690112

Email Address

[email protected]

Learners Matter Most in Wales


Production Details

Estyn is the office of Her Majesty’s Chief Inspector of Education and Training in Wales. Their role is to inspect the quality of standards in education providers in Wales, and provide advice and guidance to the Welsh Government on quality and standards in education and training in Wales.

They wanted to develop a series of animations that empowered children to become involved in inspection and provide them with an introduction to their work before the inspection starts: to explain who they are and what they do.

As the demographic was quite large – 4 to 16-year-olds – DAKONA wanted to make sure that the different audiences, both young children and teenagers, were represented in the animation, and understood their role in the inspection process. This meant that we needed to develop two different scripts, each using different terminology that was better understood by their respective age groups. Not only that, but we needed to create different characters, and use different voiceover artists to meet the criteria.

The style and tone of the illustration reflected the target audience, and would maximise engagement with the videos without feeling patronising.

Needless to say, we’re super happy with the outcome!

Find out more about Estyn at

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