The Wales women’s national rugby union team partnered with Guinness and The Sun to create a game-changing social media video. This video was designed to help promote the Women’s Six Nations and bring attention to the need for gender equality in sports.

Our team was tasked with managing the entire project from start to finish, including coordinating logistics, hiring a large crew, and bringing in the necessary equipment to film at the Principality Stadium in Cardiff. Despite some challenges that arose on location, we were able to overcome them and capture powerful personal stories from the players about their experiences as female athletes in a male-dominated sport.

Our goal was to showcase the resilience and determination of these athletes as they strive to be the best and ‘Never Settle’ in the face of adversity. We are extremely proud of the final product and the opportunity to contribute to the promotion of gender equality in sports.

Big thanks to our client News UK, and The Sun for involving us.