When Panasonic reached out to us to develop an animation for their RE100 project, we were thrilled by the opportunity to bring this forward-thinking initiative to life. The goal was to create an engaging animation that would effectively communicate the complex story behind their hydrogen battery installation and commitment to achieving 100% renewable energy. This wasn’t just an internal communication piece—it needed to capture the attention of stakeholders, the wider media, and audiences passionate about sustainability.

At the time, the project was still in its early stages, which gave us a blank slate to work with. We took the opportunity to really dive into the concept, working closely with Panasonic to understand their vision and what they wanted to convey. Our team invested substantial time into crafting a script that not only explained the technical aspects but also highlighted the wider impact of their sustainability efforts. It was important that the messaging was clear, concise, and aligned with Panasonic’s brand values.

To ensure the animation had the right feel, we partnered with a local voiceover artist, carefully selecting a tone that was authoritative yet approachable, reflecting Panasonic’s role as a leader in innovation and green energy. Every detail, from the animation style to the pacing, was tailored to ensure the narrative flowed seamlessly and kept the viewer engaged.

The end result? A polished, informative, and visually compelling animation that was very well received by Panasonic and their stakeholders. It successfully communicated the importance of the RE100 project while reinforcing Panasonic’s position at the forefront of sustainable technology.

To learn more about Panasonic RE100, visit panasonic.com