Video Insights & More
You’ll find all the hot goss and insider knowledge here.
From industry hot takes to behind-the-scenes glimpses, practical hits and tips, and expert thoughts worth chewing on. It’s our dark corner for blogs, news, and all the curious stuff buzzing around our heads.
Dive in, browse around, and grab some inspiration from the hive mind of DAKONA. Or at least kill five minutes.
Filming in Germany for Premier Inn
When we were tasked with capturing the culture, tourism, and unbeatable comfort of Premier Inn across Germany, we knew it was going to be an unforgettable project. The brief? Travel across the country, and capture…
5 Tips on Creating a TV Advert
Filming video content is challenging at the best of times – after all, every client has their own expectations, budgets, timescales, and even distribution platforms. There is a huge blood, sweat, and tears that goes…
How To Film for Social Media
Social media is an absolutely minefield when it comes to creating video content. Every platform has its own rules, formats, and expectations, and audiences scroll faster than you can say “rolling.” Before you even pick…
What is Animation?
Let’s get right to it: animation isn’t just “cartoons” for kids. It’s a smart and sophisticated way to tell your story in a way that would otherwise be too complicated through traditional video production filming….
Can You Fly a Drone in London?
Yes, but it’s not as simple as taking off and grabbing a skyline shot. London is one of the hardest places in the UK to fly a drone. It’s packed with restricted zones, security-sensitive buildings,…
Is AI Face Replacement Transforming TV Production?
Blurred faces on television have always been frustrating. They’re practical, necessary, and dull, of course. But in protecting people’s privacy, you miss the important parts of any impactful and emotionally-charged story — people’s reactions. Recently,…
Harnessing AI Video for Ajdan’s Harrods Campaign
Artificial Intelligence is the hot topic at the moment, with everyone rushing to understand how this new and exciting technology can be used to improve their services and workflows, and we’re no different! We’re total…
How To Use a Green Screen
It’s been a hectic time at DAKONA, with all shapes and sizes of exciting video projects in the pipeline. But, there was one particular challenge we encountered recently that really stood out above the others…
How to Establish Thought Leadership with Video Content
In today’s competitive business landscape, thought leadership isn’t optional – it’s essential. Positioning your company as an industry authority builds trust, credibility, and influence, keeping your brand at the forefront of your field. Video content…
AI in Advertising: A Creative Revolution
AI in advertising is no longer just a trend — it’s a fundamental shift reshaping creativity, strategy, and consumer engagement. As AI capabilities advance, marketers who embrace this technology are gaining a competitive edge by…
How to Create High-Impact Video Content That Drives Engagement
Producing high-quality video content isn’t easy. With more businesses competing for attention online, audiences have become more selective. Generic, uninspired videos won’t cut it — viewers expect engaging, purposeful content that delivers real value. It’s…
Why Audio Quality Matters More Than Video
Creating video content is demanding at the best of times, so it’s really important to be able to look back and justify all the hard time and effort spent on making it. Nothing is more…
Why a Good Script is Important for Video Content
There are lots of people out there that believe that influential video content depends entirely on the mise-en-scene, which is the fancy video phrase for “everything you see in the scene”. Whilst having strong visuals…
Understanding Drone Filming
Drone filming has exploded in popularity across the UK, especially now the costs to buy one have never been lower. They might have once been seen as a gimmick or toy, but now with the…
How Much Does a Video Cost?
One of the most common questions that we get when speaking to clients is “How much does a video cost?” The short answer? It depends. Not a very satisfying answer, we know. Video production costs…






