Video Insights & More

When we were tasked with capturing the culture, tourism, and unbeatable comfort of Premier Inn across Germany, we knew it was going to be an unforgettable project. The brief? Travel across the country, and capture…

Filming video content is challenging at the best of times – after all, every client has their own expectations, budgets, timescales, and even distribution platforms. There is a huge blood, sweat, and tears that goes…

Social media is an absolutely minefield when it comes to creating video content. Every platform has its own rules, formats, and expectations, and audiences scroll faster than you can say “rolling.” Before you even pick…

Let’s get right to it: animation isn’t just “cartoons” for kids. It’s a smart and sophisticated way to tell your story in a way that would otherwise be too complicated through traditional video production filming….

Yes, but it’s not as simple as taking off and grabbing a skyline shot. London is one of the hardest places in the UK to fly a drone. It’s packed with restricted zones, security-sensitive buildings,…

Blurred faces on television have always been frustrating. They’re practical, necessary, and dull, of course. But in protecting people’s privacy, you miss the important parts of any impactful and emotionally-charged story — people’s reactions. Recently,…

Artificial Intelligence is the hot topic at the moment, with everyone rushing to understand how this new and exciting technology can be used to improve their services and workflows, and we’re no different! We’re total…

It’s been a hectic time at DAKONA, with all shapes and sizes of exciting video projects in the pipeline. But, there was one particular challenge we encountered recently that really stood out above the others…

In today’s competitive business landscape, thought leadership isn’t optional – it’s essential. Positioning your company as an industry authority builds trust, credibility, and influence, keeping your brand at the forefront of your field. Video content…

AI in advertising is no longer just a trend — it’s a fundamental shift reshaping creativity, strategy, and consumer engagement. As AI capabilities advance, marketers who embrace this technology are gaining a competitive edge by…

Producing high-quality video content isn’t easy. With more businesses competing for attention online, audiences have become more selective. Generic, uninspired videos won’t cut it — viewers expect engaging, purposeful content that delivers real value. It’s…

Creating video content is demanding at the best of times, so it’s really important to be able to look back and justify all the hard time and effort spent on making it. Nothing is more…

There are lots of people out there that believe that influential video content depends entirely on the mise-en-scene, which is the fancy video phrase for “everything you see in the scene”. Whilst having strong visuals…

Drone filming has exploded in popularity across the UK, especially now the costs to buy one have never been lower. They might have once been seen as a gimmick or toy, but now with the…

One of the most common questions that we get when speaking to clients is “How much does a video cost?” The short answer? It depends. Not a very satisfying answer, we know. Video production costs…